FOR IMMEDIATE RELEASE
New Jersey, USA (March 21, 2017) – DELAWARE Valley Chapter of the PDA (Parenteral Drug Association) has unveiled their new online presence, with the highly anticipated launch of a brand new, mobile-friendly, responsively-designed website.
Overhauled, designed, and re-developed by industry leading brand-evolution specialist Advanta Advertising, PDA Delaware Valley looked to New Jersey-based Advanta to bring their online presence firmly into the modern arena.
Tasked with a comprehensive redesign to re-energize the brand’s online real-estate, Advanta Advertising looked to create an SEO, responsive website, which presents a professional, interactive, and appealing look on mobile, tablet, and desktop.
Advanta Advertising's CEO and Creative Director, Stephanie Kuhla, commented: “We've been working on this major overhaul since the Delaware Valley Chapter of PDA selected Advanta to manage and develop their brand evolution strategy. We implemented a range of new features including a full navigation redesign, eCommerce integration, a better balance of visuals and text designed to increase user experience and engagement, with a consistent look and feel throughout.”
PDA Delaware Valley spokesperson Jason Mattis commented: “We're thrilled with the final look of the new website and are already receiving positive feedback from existing and new members. The website capabilities continue to grow, which is exciting, and helps us provide more value, resources, and information to our membership. We've been working with Advanta for some time now and look forward to continuing with the great partnership we've formed.”
The new website can be seen at www.pdadelval.org/. For more information about how the leading digital and print advertising agency works, or about the brand management opportunities Advanta Advertising can provide, please visit the official website at www.advantadna.com.
Advanta Advertising, LLC recognizes that the marketing and branding needs of the pharmaceutical, biotech, medical, and life science industries are just as complex as the products their clients develop. For over 15 years, their mission has been to successfully develop, transform, and expand brands by creating powerful messaging - with a human touch. They work to create memorable branding and marketing campaigns that expand a company’s reach by focusing on three principles: creativity, proactiveness, and exceeding customers' expectations.
The Delaware Valley Chapter of PDA is a non-profit association serving Pennsylvania, Delaware and southern New Jersey. As an extension of PDA International, the local chapter organizes local events targeted at scientists involved in the development, manufacture, quality control and regulation of pharmaceuticals and related products.